APAR identity, the new restaurant inside GOe.

Between the movement of the sea and the fluidity of the foam, APAR is born—a concept deeply connected to its surroundings and to the moment when the wave breaks and transforms. Located on the top floor of the GOe building, the restaurant embodies the final point of the “path of the waves,” where architecture and meaning converge.

Its name, conceived as part of the creative process itself, takes the Basque word for “foam,” reinforcing its connection to place and concept. The identity draws inspiration from the organic and ever-changing nature of sea foam, translating its movement into a dynamic and versatile visual system.

Defined by soft forms and continuous connections that evoke the fluidity and cohesion of sea foam, the logo is conceived as a living graphic system: flexible and adaptable, capable of transforming across different applications without losing its identity.

The typography is conceived as an expressive resource that explores movement, incorporating distortion and irregularity to convey fluidity and a controlled imperfection. This treatment reinforces the idea of an identity in constant transformation—alive and ever-changing.