Brand and identity redesign for Harri, a company specialized in heritage restoration and the rehabilitation of historic and artistic buildings.

Harri’s new identity is centered on two fundamental elements: the compass and the stone.

The logo and its symbol are constructed based on the forms of the compass—its angles and details.

The identity adopts the essential characteristics of stone: strength, character, and presence.

All applications pursue these values; the brand is developed using basic, essential elements, always aiming to convey the strength and presence of stone.

The color palette is inspired by the tones of limestone, the foundation of Harri, reflecting its natural character and subtle variations.
The typography was selected with the aim of finding a typeface with strong personality, a wide range of styles, and the versatility to remain recognizable across different formats and applications.

A wide range of brand applications has been designed, including uniforms, vehicles, caps, and digital materials, among others.
Each element has been conceived to consistently convey the brand’s values, ensuring a strong and cohesive presence across all contexts.